Why Gift Customers: Trade Shows

Building brand recognition for your company is crucial if you want your customers to remember you. Marketing is competitive by nature, so if you want longevity for your brand, you’ll need to find proactive ways to gain an edge. Custom logo trade show gifts are a fantastic way to stand out from your competitors.

When you attend a trade show, you’re not only sharing a space with businesses like yours. You’re also welcoming customers, clients, and prospects to a face-to-face encounter with you. Custom promotional gifts add a nice touch to your booth presentation, and serve to remind attendees of your brand long after the event.

Wondering how custom promotional gifts can help you connect with your customers at trade shows? Read on.

Get Custom T-shirts with Fast Printing for Trade Shows

At Merchology, we believe that the real purpose of merch is to connect with people. Custom printed tees or sweatshirts with your logo are the perfect way to not only bring your team together but to reach out to your customers, supporters, followers, and business partners. Not only do we have the custom T-shirts and merch you need for your trade show event, but we also have a new custom tee printing method that allows for even faster, lower-cost, more detailed, more durable designs! Check out direct apparel printing for your custom trade show tees!

The Benefits of Gifting Customers

Gifting shows your customers, clients, and prospects your appreciation. Giving logo branded appreciation gifts can build brand loyalty, awareness, and recognition. It can also make your professional relationships stronger.

Event attendee gifts, such as logo-branded apparel and drinkware, get your logo and name in front of new faces who will think of you whenever they wear or use your gifts. Plus, gifts simply make people happy. They’re great for your image because when people connect your brand with joy and quality, they’ll keep coming back.

Setting your brand apart can mean the difference between a lasting business and one that fades away. When you participate in corporate event giveaways, you put yourself in a strong position to give customers and clients a taste of your brand experience.

For example, customers and clients tend to trust companies that feel genuine, caring, friendly, and approachable. Leaning into these traits can help you become memorable. And when you follow through with quality event attendee swag they’ll love, you’ll solidify that memory.

Why Trade Show Gifts Matter

Custom logo tradeshow gifts matter for your brand’s growth and longevity. For example, event attendee gifts draw a higher volume of visitors to your booth. Ultimately, that translates to more leads, which will help you generate more sales.

Showing up at tradeshows means getting new eyes on your brand. That means having quality logo-branded gifts at your booth is a win-win. If quality corporate event giveaways automatically draw more visitors, you’re in a fantastic position to multiply your new prospects.

When you give away corporate gifts that represent your brand in quality and thoughtfulness, you’re telling prospective customers that you care about them. You’re delivering quality without asking them to commit to anything. You’re greeting them with a gift up-front, before attempting to pitch or even close a sale.

Custom Trade Show Giveaways Buyers Guide

If you’re ready to stock up on custom logo tradeshow gifts but aren’t sure where to start, we’ve created a Custom Trade Show Giveaways Buyers Guide to help you out. This guide will take you through many of our top-selling products and categories so you can select the best event attendee swag for your booth.

Some of our top swag for branded event giveaways includes logo-branded Moleskine journals, custom drinkware (you can’t go wrong with branded YETI!), customized tote bags, easy and affordable logo-branded lip balm, and much more. It’s a good idea to have multiple options at different price points. Keep a limited quantity of top-quality gifts as booth prizes, then have plenty of smaller swag on hand for your visitors to pick up when they come by.

Next Steps: Crafting a Great Trade Show Follow-Up Email

Of course, your prospects’ trade show experience shouldn’t end with a gift! Ask your booth visitors to provide their email addresses if they’d like to stay updated, then follow up with them after the event. You’ll want to keep these leads warm, so make sure you don’t wait too long after the trade show ends to reach back out.

Since your visitors took your event attendee swag home with them, now is the perfect time to get back in touch with them. This will amp up the brand recognition you’ve been building since the event and demonstrate your customer care, too! Your follow-up email is the best time to remind them who you are, how and where you connected, and let them know the next steps for getting to know you.

Need a little extra help to craft a strong follow-up for your trade show visitors? We’ve put together a how-to guide for writing a follow-up email message that continues the top-notch brand experience they encountered at your booth. Take a look at the guide here.

Contact Us

Ready to stock up on custom logo tradeshow gifts for your next event? Want more ideas for unique custom promotional gifts? Our team is on standby to help you select the perfect logo-branded trade show giveaways for your brand. Call a Merchologist for help today!