What Makes Moleskine So Special?

Why Are Moleskine Notebooks So Popular?

Remember the days of handwriting notes in class and sneaking them to your best friend or mailing a letter to a pen pal who lived on the other side of the country? Well, great news: Putting pen to paper (instead of fingertips to keyboard) is making a comeback. And if you love to keep your personal thoughts, weekly plans, or long-term goals in an actual, physical notebook, there are none better than those from the Moleskine brand. Not all of these top-notch journals are the same, though – that’s the beauty of them. Here’s everything you never knew you wanted to know about custom Moleskines.

A Little Background on the Moleskine Company

As Moleskine puts it, the company (established in 1997) is the “heir and successor” to the notebooks used by some of the greatest creatives the world has known, like Hemingway, Picasso, and Van Gogh. You don’t have to be a no-nonsense writer or an eccentric painter to use your Moleskine, though. Today, the company has a broad selection of products for all of the creators and thinkers out there, whether you belong to the artistically messy or neat-as-a-pin crowd (looking at you, bullet journalers). There are branded notebooks and planners, of course, as well as luggage, pens, digital writing tools, and pretty much anything you’d need to be creative and organized on the go. Everything the company makes is socially responsible, too, compliant with California’s strict regulations about how materials impact the environment.

Why Are Moleskines So Special?

We could go on and on about our love for personalized Moleskine notebooks, but we’ll limit our adoration to a few notable features. 

They’re Super Durable

Thanks to semi-hard vinyl covers (that feel great in the hand, by the way), they keep their form even after being crushed in a crowded backpack, wedged into an overstuffed drawer, or chucked into the back seat of your car. Other notebooks tend to be far flimsier, losing their just-like-new-appeal fast. Custom Moleskine notebooks stay looking great for the long term, and the pages inside won’t get rumpled, either. Rigid book-binding doesn’t just keep the notebooks safe, but it also makes them a pleasure to store on a bookshelf. They won’t droop down, and they have wide enough spines that they’re easy to spot. Altogether, this is what tends to bring in non-fans who may be put off by the price at first – even if shoppers aren’t brand-loyal (yet), there’s no denying how well-made and high-quality Moleskines are.

There’s So Much Variety

Even forgetting about the company’s many, many other products, there’s so much variety in Moleskine notebooks that you’ll go through your savings trying to collect them all. There are ruled, unruled, and dotted notebooks; hard covers and soft covers; bright colors, neutrals, and earthy tones. There are journals small enough for your pocket, sketchpads that flip at the top, recipe keepers, and themed passion journals… There are also seasonal collections, like the holiday gift boxes that had velvet notebooks in themed colors. And when you consider that you can order corporate logo Moleskine notebooks, there’s no limit to how they can be designed.

 

The Company is Savvy at Marketing

Moleskine has managed to gain massive popularity without paying for advertising. One reason for this is that the company is smart about brand collaborations. And since Moleskine’s audience is so broad, so are the companies it partners with. For example, they have a collab with tech company Dropbox that resulted in this fun, geometric design. They’ve also partnered with Missoni, a maker of luxury fashion known for its telltale zig-zag pattern (Burberry and Prada, too). They look beyond their signature notebooks for brand partnerships as well. For example, they teamed up with Kaweco to make beautiful fountain pens in gemstone colors.

Contact Us at Merchology!

It doesn’t take much to fall head over heels for branded Moleskine products, and we can help you find the perfect custom logo-embossed Moleskines for your team today! Moleskine makes superior writing tools that are appreciated by their owners. If you order company Moleskine notebooks, not only will your team members and customers be able to write in style, but they’ll also take special care of their prized notebook and give it a long shelf life (pun intended).