What Is Choice-Based Corporate Gifting?

How to Let Employees Choose Corporate Gifts

The corporate gifting industry is changing, especially as the world continues to adjust post-Covid.

According to Coresight Research, the corporate gifting market will grow at an accelerated rate through 2024. Market Growth Reports extends that time frame, predicting that the corporate gifting market will grow considerably by 2028. And post-Covid, over 50% of respondents to the Coresight study said that their gifting budgets went up because of the pandemic.

Today, choice-based corporate gifting is a modern and progressive gifting solution for companies to consider. At Merchology, we offer convenient choice-based corporate gifting platforms for your employees and business connections.

Choice-Based Corporate Gifting for Your Brand

What is choice-based corporate gifting? In essence, this new style of gift-giving relies on custom gift online platforms where recipients can choose the branded merch they want to receive.

Instead of trying to figure out what an employee or business connection will want as a corporate gift, they can choose their own. They’ll also be able to set preferences, like size or color.

You can select which choice-based company gifts to offer, and then anyone with access to your store can decide what they’d like to receive. 

Another feature is that you can decide who will pay for the branded merch. For example, if you’re offering gifts to employees as part of a welcome package, the company can pay for them. But if your employees want branded merch to add to their collection, you can set it so they pay for their order.

Why Should You Allow Employees to Choose Their Gifts?

Allowing clients or employees to choose their own merch from your company gift online shop means they’ll get what they want and always receive items they like. You’ll avoid wasting time and money on gifts they won’t use.

Plus, corporate gifts employees can choose make them feel appreciated — it shows you care about the gifts they receive and that you want them to be happy.

Also, there’s this obvious perk: Shopping is fun! 

Simple Choice-Based Corporate Gifting Platforms

At Merchology, we have a toolbox of corporate gifting solutions to simplify gift-giving: check out Merch Solutions!

MerchStore

With the MerchStore tool, you can create a custom, on-brand storefront so merch can be ordered at any time. Customers, employees, and brand supporters can shop for branded gear that you’ve pre-selected. Your store can stay open around the clock, or you can launch a limited-time pop-up shop to coincide with an event or holiday.

Learn more here, and watch this video for a visual tutorial.

Group Order Tool

With our Group Order Tool, you’ll take the guesswork out of placing large orders. After selecting the item or items you want to order, you can invite recipients so they can provide their contact information, size preferences, and anything else you may need to complete the order. Then, direct shipping delivers items to individual recipients so you don’t have to deal with the inventory.

Check out this video to learn more about the Group Order Tool.

When to Use MerchStore vs. Group Order Tool

Our MerchStore and Group Order Tool options make giving choice-based company gifts much easier than before. But which one is the right tool for your needs?

Here are a couple of use cases to help you figure out the best way to offer employee choice company gifts.

MerchStore During a Busy Hiring Season

When you’re onboarding new hires, it can be difficult to keep up with everyone who needs a welcome-to-the-company gift. By having a MerchStore up and operating, you can send them a link as part of the onboarding process.

If there are items they’re required to order, like uniform essentials, let them know what they’ll need. Otherwise, tell them to use your company gift online shop to pick out branded merch that will help them feel part of the team.

Group Order Tool Before a Holiday Party

Need to order gifts for everyone before you celebrate the holidays together? The Group Order Tool is the best option here. You can place a single order, and then each employee will be able to customize their merch by choosing a color, style, or size that’s right for them.

We have several more scenarios in this article to help you figure out whether you want the MerchStore vs. the Group Order tool.

Contact Us

If you have any questions about setting up a choice-based corporate gifting platform using our MerchStore or Group Order tools, contact us today!