Top Social Media Giveaway Items for Bookstores

Social Media Drawing Prizes for Bookstores

While the Covid pandemic wreaked havoc on a number of industries, others unexpectedly thrived while the world was dealing with a shutdown. Bookstores were among the businesses that were booming, and even more bookstores have opened since then.

Today, as customers look to shop at small, independent bookstores, offering custom bookstore swag is a great way to stay at the forefront of their minds and bring them back for future purchases.

Why Should Bookstores Do Social Media Giveaways?

There are several benefits to running social media giveaways for bookstores:

• Increase your followers and engagement on social media
• Spread brand awareness and increase brand recognition
• Talk about new authors and books
• Promote upcoming events
• Build your email list, which can lead to more sales

Local bookstore social media giveaways require just a bit of time, effort, and money on your part and can have far-reaching effects that lead to business growth.

How To Do Social Media Giveaways

Wondering how to run a social media giveaway for your bookstore? Here are a few tips:

Set clear goals. Do you want to increase your follower count? Promote a new product? Get more engagement on your posts? Knowing what goal you’re after will make it easier to create and track your next giveaway.

Choose the best social platform for the giveaway. Usually, that’s the social platform with the most followers. Or, you can consider the audience. If your giveaway is aimed at a B2B audience, for example, LinkedIn may be the best place to run it.

Carefully choose the branded bookstore merch you offer. Even though a giveaway offers free products, it still requires some effort from your audience. They won’t be compelled to participate if the custom bookstore swag you offer isn’t enticing enough.

Social Media Giveaway Gifts for Bookstores

Now that we've explored the benefits of custom bookstore merch, let's dive into a few of our favorite custom giveaway items for bookstores!

Custom Moleskine Black Large Notebook and GO Pen Gift Set

Writers and deep thinkers love Moleskin products, and this branded Moleskine gift set includes a large notebook plus a slim pen that slips right onto the cover. This is the type of high-quality branded bookstore merch that will make a lasting impression and encourage customers to return.

Embroidered Patagonia Ridge-Northern Green Snowbelle Beanie

For bookstores in a part of the world that experiences cold weather, this cute branded Patagonia knit beanie is a great addition to your custom bookstore swag. It’s also made using recycled materials, so if environmentalism is part of your brand ethos, this hat will fit right in.

Logo-Printed Feat Unisex HeatherGrey FlowTech Roam Crewneck

This effortless custom crewneck long-sleeved shirt will become a go-to for days that call for casual wear. Available in black, gray, and white, it also makes for a blank canvas for your bookstore logo or brand design. Plus, it has moisture-wicking material to stay cool.

 

Branded Liberty Bags Royal Susan Canvas Tote 

This logo-branded cotton tote has long carrying handles for easy portability, and it can be used for all sorts of shopping needs like grocery store runs or department store hauls. The bag comes in five color options, so you’re bound to find one that works well with your brand logo.

Company Logo Courant Camel Essentials Catch: 1

Wireless chargers make for smart custom bookstore swag because they’re usually left out on a desktop or countertop where passersby can see it. The company logo Courant Essentials Catch: 1 has up to 10W of output and is Qi-certified.

 

Custom Bose White Smoke QuietComfort 45 Wireless Noise Cancelling Over-the-Ear Headphones

Whether your customers like to listen to white noise while they read or prefer books on audio, over-the-ear headphones are a stylish and useful option for local bookstore social media giveaways. It doesn’t get much better than Bose in terms of quality, and these custom noise-cancelling Bose headphones come in a protective hard case. They also have Bluetooth and noise-canceling features, and they’re water-resistant.

 

Logo-Branded SnugZ Clear Quinn Glasses 

Anyone who spends a lot of time on a screen (and that’s everyone nowadays, isn’t it?) will appreciate these branded blue light glasses. Offering 100% UVA/UVB protection, the lenses are scratch-resistant, and you can have your bookstore design printed along the side.

 

Laser-Engraved BruMate Amethyst Toddy 16 oz 

Advertising your brand on a product your followers will love and use a lot is the ultimate goal. This insulated custom BruMate Toddy tumbler has a locking, leak-proof lid, and a silicone base to prevent slips. It also comes in several colors and designs, from traditional neutrals to sparkling two-tone colorways.

 

Custom Rabbit Black Lever Corkscrew

A lot of people think that a good book and a bottle of wine are the perfect match, which is why the easy-to-use branded Rabbit Lever Corkscrew makes excellent local bookstore merch. The ergonomic handle and heavy-duty design mean that corks won’t break and sipping can start that much sooner.

 

Embroidered Sock Club Custom Wool Crew

For a truly custom giveaway, consider these custom made-to-order knitted socks for men and women. Your design is knitted into the fabric, not just printed onto it! You can also have the header card customized for extra branding.

Contact Us at Merchology

Need additional help finding custom merch for a giveaway on behalf of your bookstore? Contact us today! We can also answer any questions you have about adding your logo to products, placing large orders, and more.