Why Local Gyms Should Give Custom Gifts to Customers
Why Local Gyms Should Give Custom Gifts to Customers
It's common practice for gyms of all sizes to give out custom logo gifts to their members. If you've ever wondered why, it's more that just generosity. Custom gifts for gym members can help grow your gym business in numerous ways like improving member retention and increasing new membership signups. Follow along for a deep dive on gym gifting including when to give corporate presents and unique gift ideas for gyms.
Custom T-Shirts for Gym Members
At Merchology, we believe that the real purpose of merch is to connect with people. Custom printed tees or sweatshirts with your logo are the perfect way to reach out to your customers, supporters, followers, and business partners. Not only do we have the custom T-shirts and merch you need for your clients, but we also have a new custom tee printing method that allows for even faster, lower-cost, more detailed, more durable designs! Check out direct apparel printing for your custom gym tees!
Why Give Customers Custom Logo Gifts
Aside from rewarding the members of your gym for their loyalty, there are plenty of reasons why giving out customer gifts is a good business decision. Here's a look at some of the top reasons why you should consider custom logo gifts for your fitness center members.
Improved Membership Retention
As a gym owner or manager, you know how important membership retention is. That's because the cost to acquire a new member is around five times the cost to retain a current member on average. Giving out custom gym merch like fitness apparel and accessories with your logo will increase brand loyalty and have a positive impact on your retention rates.
Incentives and Motivation
There are a number of different milestones you can reward your customers for including personal fitness goals, early renewals, and time as a member. For instance, you can give out a custom water bottle when a member reaches their weight loss goal or new gym bags to anyone who renews their membership for another year. Whatever you choose, your customers will feel seen and appreciated.
New Member Referrals
This one is pretty simple, if a member refers somebody to your gym and they become a member, give the referring member a gift! Many gyms also give referral rewards to the referred member as well. You know how difficult it can be to attract new members, so this is a strategy that every gym should implement.
Improved Brand Recognition
When you distribute custom apparel and fitness accessories your logo gets seen where it matters most... wherever people are working out. Custom fitness merch is a great way to maximize impressions of your logo, leading to improved brand recognition, reputation, and trustworthiness. All of which can help improve your retention rates.
Membership Renewal Rate Increases
Membership renewal is one of the most important parts of any gym or fitness business. Offering rewards incentives for early renewals or to deter members from cancelling their memberships can help sway their decision towards staying a member at your gym.
When Gyms Should Give Out Custom Gifts
So you've got the "why", now it's time to dig into the "when". It's best not to limit customer gifts to one time of the year, so here are some examples of when our gym customers give out their custom merch.
Rewards Programs
Rewards programs should run throughout the year and have no limit on the number of incentives and prizes. If one of your members is bringing new business through your doors it should be encouraged and rewarded!
Member Goal Completion
This is a great way to build a sense of community and loyalty in your gym. Sit down with your members to discuss their personal fitness, health, and wellness goals. This could be weight loss/ gain, frequency of workouts, completion of a fitness event like a marathon, or more. Once a member hits their goal, reward them with some custom merch and give them public recognition at the gym.
Holidays and Birthdays
Here's a strategy used across just about every industry when it comes to custom apparel and corporate gifts. The holidays and birthdays are a natural time to give gifts and show your appreciation with some personalized merch with your gym logo.
Early Renewal Incentives
Offering a custom gift to members for renewing their membership early may be all it takes to secure a member that was on the fence regarding their decision to renew or not. This is a worthwhile strategy even if it only convinces a few members to stay each month.
Custom Logo Gift Ideas for Gyms and Fitness Centers
Personalized Fitness Apparel
Custom logo fitness apparel might seem like an obvious choice and that's because it should be! Your members need athletic apparel to wear while working out and if your members are wearing your logo while working out at your gym it fosters a sense of community. With Merchology you can add your gym logo to all the top brands in fitness including Nike, Adidas, Under Armour, New Balance, and more. Check out some of the custom gift ideas for gyms listed below!
Custom Water Bottles
What's the one thing that just about everyone brings with when they go to the gym? A water bottle! By providing custom water bottles with your logo you are giving a gift that your members will actually use often while maximizing logo impressions and cutting down on disposable plastic bottle consumption at your gym. Everyone wins! Check out our styles from S'well, YETI, BlenderBottle, and more.
Custom Logo Gym Bags
What's a good gift for a gym? Custom gym bags are essential for anyone that visits your gym on their way home from work, school, or anywhere else where they don't have an opportunity to change into their workout clothes in advance. Custom duffel bags make great gym member gifts because of their versatility and price point.
Embroidered Gym Towels
There's to routes you can take with this gym gift... you can either give out custom gym towels as gifts to your members or order embroidered gym towels in bulk for your members to use while at your gym. It's a much classier look than providing plain white towels, your members will love it.
Custom Yoga Gear
If you own a yoga studio or offer yoga classes at your fitness center then you're in luck. Merchology offers a wide range of personalized yoga products including custom yoga apparel, leggings, corporate yoga mats, logo-branded yoga bags, and more. Custom logo yoga mats are especially awesome as a sign-up incentive or if you plan to provide mats for members.
Custom Fitness Trackers
Here's another great membership incentive for your customers to track their fitness journey with your gym. Monitoring their performance can help members stay focused and motivated to achieve their goals, which can in turn lead to improved member retention rates. Custom fitness trackers also make it easy to track performance for your members fitness goals.
