How to Use TikTok in Your Social Media Plan

TikTok is a powerful platform that can help your business. Whether you're looking to build brand awareness, increase traffic to your website or sales, TikTok has something for everyone. In this article, we'll go over the basics of how to use TikTok in your social media plan as well as some advanced tips...

What is TikTok?

TikTok is a video sharing app that was launched in September 2018. It has over 1 billion users and is one of the most popular social media apps in the world. TikTok allows you to share short-form videos with your followers, who can give them likes, comments and subscribe to your channel. You can also use it as a live streaming tool if you want to connect with people around the world on camera in real-time.

Why Use TikTok in Your Social Media Plan?

With its young audience, TikTok is quickly becoming one of the most popular social media platforms out there. With over 300 million monthly active users in 200 countries, TikTok has become a powerhouse for brands looking to reach their target market.

If you're still trying to figure out why TikTok is a good fit for your social media plan, here are some of the ways it can help:

• Connect with your customers in an authentic way and grow your brand.
• Build more engaged communities and improve brand loyalty.
• It gives people an easy way to share their creativity and personal stories.
• Advertise and sell your business’ products and services.
• Tell your brand's story through relatable content that resonates with users.

Optimizing Your Company's TikTok Profile

You can use your company's TikTok profile to highlight your brand and show off the great work you're doing. Here are some best practices for customizing your company's TikTok profile.

• Add your company logo
• Add a link to your website
• Add your company's contact info
• Add your company's social media links
• Use a branded hashtag to help users find your page

TikTok Hashtag Best Practices for Businesses

There are a few rules of thumb you can follow to ensure your TikTok hashtags are catchier and more effective…

Use trending TikTok hashtags.

To attract the right audience, it's important to use relevant and popular hashtags. Trends come and go on social media platforms like Twitter, Instagram, and TikTok—so keep tabs on what's hot in the moment by checking out trend reports from analytics companies such as Socialbakers or Sprout Social. Make sure your posts are tagged with current trends so you can reach as many people as possible.

Use industry specific TikTok hashtags

Don’t use a hashtag just because it’s trending. For example, if you're selling an item for kids, using "technology" as a hashtag isn't helpful because it'll be seen by everyone looking for tech content instead of just parents with children looking for new toys or decorations for their children. Don’t be afraid to use industry jargon and phrases that your customers would know.

Use hashtags that are relevant to your brand

If you're trying to attract new followers and increase the reach of your posts, using the right hashtags can make all the difference. Take a look at how other brands in your industry are using their hashtags, then craft a few that will help you stand out from the crowd. Use trending hashtags but don't overdo it. It may seem like a good idea to use as many trending hashtags as possible in order to get noticed by more people—but this isn't always a good strategy. Stick to your brand identity when possible!

Leverage TikTok Influencers

As with any platform that has influencer marketing capabilities, it's important to find and work with the right people. Thankfully, TikTok is a fairly simple platform to navigate, which means that finding influencers is relatively easy. In order to find influential TikTok users who might be interested in working with you, search for "influencers" or "social media gurus" on the app. From there, you can search by city and category (like fashion) or scroll through recommended profiles until you find someone whose content aligns with what your brand stands for. When you find the perfect influencer, check their profile for a business inquiry email address or send them a DM!

Using TikTok Ads

TikTok Ads are run out of TikTok Ads Manager, which is accessible from the top right tab of your account. To get there, click on "Ads" in the menu bar and then click on "Create Ad”. TikTok ads are different from other forms of social media advertising because they're created using an image or GIF that's a few seconds long. You can also add text and audio clips to make sure people pay attention to what you have to say.

Once you're done with your ad, save it and then choose how much money you'd like to spend for every 1,000 views or clicks on it (you don't pay anything unless someone watches or clicks). This will determine how many people see your TikTok ads each time they appear in their feeds.

The next step is selecting which target audiences you want to see your video when scrolling through their feed. The best way to do this is through targeting based on location, age, gender, and interests. For instance, if you’re a local clothing retailer you could target users age 18 to 45 in your area that are interested in apparel and accessories.

You can also target people based on their relationships with brands they already know and love. This is especially useful if you have an existing audience or a large following of your own on another social media platform like Instagram or Facebook.

How to Use TikTok for Business with Trending Videos and Sounds

If your goal is to get your brand in front of more people, there’s no better way than with TikTok’s trending videos and sounds.

Using Trending Videos

• Find trending videos in your industry. If you are a company that sells shoes, for example, search for “shoe trends.” It’s best to choose a topic that is relevant to your audience so they can connect with the video and share it on their own social media accounts.
• Create your own video on that theme or with some type of spin-off of one of the other videos mentioned in step 1 above (e.g., “The Best Shoes Ever!”)
• Use hashtags like #tiktokcommunity – this will help promote your video even more within TikTok's community
• Post the video to your own social media accounts and encourage your followers to share it on their own pages as well. If you have a large following, this will help promote your brand even more!

Using Trending Sounds

TikTok's trending sounds are a great way to get your brand in front of more people. There are different categories that you can search within, including popular songs, news and politics, TV shows (including movies), YouTube creators, memes & reaction videos.

Most importantly, there’s a section called trending sounds, which displays what's currently going viral. This is where you should focus your efforts if you're looking for ways to reach new audiences or build brand awareness. Incorporate these trending sounds into your videos to expand the reach of your posts!

Contact Us

We hope you’ve found this guide to TikTok helpful. There is a lot to explore, but with the right strategy and content management plan in place, your business can reap huge benefits by leveraging this new social media platform. Don't hesitate to contact us if you have questions or want more information!