How to Set Up a Social Media Giveaway
How to Set Up a Social Media Giveaway
Social Media Giveaways for Brands
If you’re running your own business, you may be wondering whether it’s important to include social media in your marketing plan. The answer is yes: social media is vital for boosting your business’s visibility to potential customers. One of the best ways to improve your business’s following and brand awareness is to host social media giveaways. Below, we’ll go over the steps for creating social media giveaways in 2024, and we’ll give our top suggestions for logo-branded giveaway items.
How to Set Up a Social Media Giveaway
Before you get started, you’ll want to make sure that your giveaway follows federal and state laws. Once you’re familiar with the basic rules, you can set up your sweepstakes with a few simple steps.
Set Clear Goals
Social media giveaways require time, effort, and, if you want to be successful in 2024, some advertising dollars. You therefore want to make sure that you get a good ROI (return on investment) for the resources you devote to your campaign.
In order to track ROI, you must set clear, measurable goals. Digital marketing consultant Shane Baker offers several suggestions for giveaway goals, including:
- Increasing followers on a specific social media platform
- Promoting a new service or product
- Increasing post engagement (and therefore visibility!)
- Improving brand awareness by reaching a large audience
If this is your first contest, you might want to stick with a single objective. Social media can be complicated, and focusing on one goal can help you succeed in incorporating contests in your overall marketing plan.
Choose the Best Platform
There are plenty of platforms to choose from when planning a social media giveaway:
- TikTok
- YouTube
If you want to reach the largest audience with your campaign, then choose the platform where you have the largest following and/or highest engagement. If your goal is to build a following, you may choose a platform that your company is newer to or has the most potential for growth.
Set the Rules
When setting up a social media giveaway, you should make it very clear how people can enter to win the prize items. Your contest rules should include a clear CTA (call to action). Popular CTAs include:
- Follow our page
- Like and comment
- Repost
- Tag 3 friends who would like our products
Make sure that your rules are in line with your platform’s guidelines. Facebook currently has the strictest rules for giveaways; you cannot require sharing or tagging others as a means of entering the sweepstakes.
Brand An Amazing Giveaway Gift
Online giveaways aren’t just for companies that make their own products. Any company or organization can choose an exciting gift, and they can add their company logo for brand recognition.
To get the highest engagement on your giveaway post, invest in high-quality gifts that followers will be eager to win. Here are 3 ideas for branded social media giveaway gifts:
Custom Bose Triple Black Soundlink Revolve Portable Bluetooth Speaker
Since we usually have a phone or tablet with us at all times, a portable Bluetooth speaker is all we need to have a sound system anywhere we go. Because of this growth in popularity, custom portable Bluetooth speakers are excellent logo-branded social media gifts.
When you choose a trusted and sought-after brand like Bose, it’s bound to catch your followers’ attention. Despite its small size, this portable speaker offers superior 360-degree sound. It’s also durable and water resistant for maximum versatility. Your logo is printed directly on the front of the speaker.
Branded Apple Watch Series 8 GPS 41mm Midnight Aluminum Case with Midnight Sport Band
A branded smart watch/fitness tracker is another top tech device for your custom social media gifts. Nearly everyone would either like to have one or would love to upgrade to the most current model.
Apple Watches set the standard for smart watches, and this custom Apple Watch Series 8 model offers state-of-the-art features. In addition to activity tracking, it can monitor heart rate and blood oxygen, take an ECG, track sleep stages, and track menstrual cycles through temperature changes. It even offers Crash Detection, for maximum safety. With your logo printed directly on the watch, prize winners will remember your brand every time they put on their fitness tracker.
Customized YETI White Tundra 35 Cooler
Coolers and tumblers from top outdoor brands have become status symbols, in addition to being useful gear. This custom Yeti cooler holds up to 21 drink cans, and its PermaFrost insulation will keep them ice cold for hours. Your logo is printed on the top of the cooler, in a large size for maximum visibility.
Merchology has hundreds of options for high-quality custom gifts for your social media contests, so you can choose the product that best fits your brand!
Choose a Winner!
The final step is the most fun one: choosing and notifying your winners! To ensure fairness, make sure to choose randomly. There are multiple options for randomizing your winner selection, such as using spreadsheets and or special apps.
Contact Us!
Now that you know the basics of online giveaways, it’s time to get started! Contact a Merchologist today, and we’ll help you find the perfect logo-branded gifts for your social media promotions.