Hat Trends for 2024

Custom Hat on Trend in 2024

How do you show your business partners, customers, and employees that you’re always thinking about how to serve your audience better with your brand? One way is to stay on top of trends, which communicates that you’re in touch with what’s going on in society. Plus, if being on-trend is one of your brand’s values, then it’s an absolute must to know what’s popular right now.

Even if you don’t run a particularly fashionable business, any company apparel you offer should still be in style. Just about every type of clothing and accessory is influenced by fads, and popular hat trends in 2024 are no different. From sun-ready options to never-out-of-style dad caps, there are lots of hat styles to consider.

Hats also make ideal logo-branded swag because they’re so versatile and visible. There are hats designed for every season and purpose, and they can be customized with your brand design right on the front.

In an effort to keep your business up to date, let’s go over the biggest winter, spring, and summer hat trends for 2024.

Custom Snowbelle Beanies

One of the sweetest wintertime hat trends in 2024 is the snowbelle beanie, which features a fluffy, extra-large pom at the top for a youthful, whimsical look. We can’t help but swoon over the adorable custom Patagonia Snowbelle Beanie, which comes in five colorways and styles. Plus, the fabric is made almost entirely from recycled materials, which makes it an excellent choice for eco-conscious brands.

Branded Balaclavas

The balaclava style dates back to 1854 when it was used as wartime protective headgear. Today, it’s an on-trend choice with a unique look and the ability to keep you warm on even the chilliest days. 

We have the branded Helly Hansen Men's Navy Lifa Max Balaclava in black or navy blue, with orange piping along the bottom. Providing full head coverage, this hat functions as a hat, scarf, and face mask all in one. It’s best for employees who have to be outside in extreme weather conditions or who love to hit the slopes on their weekends off.

Company Logo Ear-Flap Hats

A list of hat trends in 2024 wouldn’t be complete without talking about the flap cap, which has extra protection for your ears and can also be buckled back once the wind dies down. 

The company logo Harriton Black ClimaBloc Ear-Flap Cap is a classic take on these trending hats, with a structured design and a curved brim, plus water-repellant features for inclement weather. The flaps can be worn down when it’s cold, then put back when you want to wear this as a more traditional-style hat.

Corporate Casual Dad Hats

Truly, dad caps may always be among trending hats because they’re so versatile and comfortable. The relaxed fit, casual colors, and adjustable design mean that pretty much anyone will look good wearing one, even without the time it usually takes to break in a cap. The corporate Pacific Headwear Medium Wash Hybrid Denim Dad Cap can truly be worn with any outfit — distressed denim goes with anything, after all!

Custom Sun Hats

Sun hats aren’t just functional anymore — they’re also among the leading spring hat trends for 2024. The custom Richardson Dark Green Sideline Wide Brim Sun Hat comes in an assortment of colors, from neutrals to bright hues, and it’s made with lightweight performance fabric for active days. In addition to the wide brim offering sun protection, the hat also has built-in UPF protection, plus StayDri technology in the sweatband.

Logo-Embroidered Knit Hats

Knit hats have been trending for years, and every winter wardrobe should include at least one go-to knit cap for snowy days. We love the embroidered Sportsman Navy/White 12" Chunky Knit Cap for its adjustable cuff that lets you wear it either snugly fitted or looser and baggy. With so many color options, it’ll be easy to find one that perfectly coordinates with your embroidered brand logo, too.

Contact Us at Merchology

Do you need help finding trending custom hats for your team or to use as giveaways? Contact us today to speak with a Merchologist! We can also answer any questions you have about logo decoration, ordering, shipping, and more.