Crafting a Great Trade Show Follow-Up Email

How to Write the Best Trade Show Follow-Up Email

You know that tradeshows, expos, and industry conferences are great ways to network, meet like-minded professionals, and build up brand recognition for your company. Trade Show and event marketing is extremely important because it brings you face-to-face with your potential clients and business partners. All of those advantageous conversations feel beneficial in the moment, but what happens after the conference is over? Will those contacts that stopped by your booth or took your business card become real business connections for you?

At Merchology, we know a thing or two about brand recognition and making an impression on customers, clients, and business affiliates. First impressions are great, but it’s the follow-up connections that really make a difference for your company. We want to give you some tips on how to craft the best tradeshow follow-up email you can! 

Memorable trade show follow-up emails are important because they can help you stand out. Think about how many people you meet at an event. It’s more than likely that every potential client or partner you spoke with has met just as many people as you have. Following up with new contacts is essential to keeping your brand at the front of their minds!

The Goals of a Post-Event Follow-Up Email

Every bit of communication you have with potential clients or business partners holds a specific purpose. Whenever you draft a trade show follow-up email,  keeping your goals in mind will help you clarify and focus your message. Here are some goals to keep in mind when writing a post-event follow-up email:

• Keep your brand at the forefront. Remind those who have signed up for your email what it is that makes your specific brand special.
• Build connections. Even if it doesn’t seem like a professional relationship will be helpful right now, you never know when an open line of communication will be beneficial in the future.
• Make an offer. Whether it’s a sneak peek at an unreleased product or a discounted service, offer something to those who took the time to chat with you and sign up for your company’s emails. 

Tips and Tricks for Great Tradeshow Email Marketing

Now that we have our goals in mind, we can write our event follow-up email. Below are a few tips to keep in mind when crafting your message!

• Be friendly, not pushy. Clients can tell when you’re trying to build genuine trust with them and when you just want to sell them something.
• Personalize your messages. Although this takes more time than a generic email blast, taking the time to name the specific person you’re messaging shows them you remember them and that you’re willing to put in the time and effort to be intentional on behalf of your brand.
• Offer to chat again! By giving contacts a number to call or a potential time to meet, you’re proving that you’re invested in a real partnership.

Ideas for Event Follow-up Email Subject Lines

An eye-catching subject line is crucial for good email opening rates, but writing one is easier said than done. There’s a fine line between catching attention and throwing out clickbait, and your potential clients can tell the difference. Here are a few ideas for potential event follow-up subject lines!

• “Following up: It was nice to meet you, [Name]!”
• “Hi [Name]! Glad to connect with you!”
• “[Your Name] here. Thanks for stopping by!”
• “We have a gift for you, [Name]!”
• “More resources for you, [Name]!”
• "Are there any questions we can answer for you?"
• "We SO appreciate your feedback!"

How Merchology Can Help Your Booth Stand Out

A good event follow-up email is only as solid as the first impression your business makes. At Merchology, we want to help you make sure your tradeshow, expo, or industry conference appearance is memorable for all the right reasons!

First time having a booth at a tradeshow? Or maybe you have, but you’re not totally satisfied with how your booth looked? Read this article on General Trade Show Booth Info for information about different booth sizes, layouts, and costs!

Trade shows might not come to mind right away when you think about marketing for your company, especially in today’s digital world. But just as digital marketing comes in many forms, so do trade shows! Read this guide to trade show marketing to help you navigate what kinds of events are right for your company!

Custom Logo Giveaway Items for Lasting Recognition

Want to leave a lasting impression of your brand? At Merchology, we have some ideas for custom logo giveaway items to hand out at your next tradeshow event! 

Custom Leeman Tuscany Slim Executive Charger 

Gift your tradeshow booth visitors with something we all need! The custom Leeman Slim Executive Charger is thin and easy to pack, making it the perfect on-the-go charger. Add your company’s logo, and your potential clients will remember you every time they go to charge their phones!

Logo-Branded Gemline Captain's Boat Bag

Tote bags can be more than just flimsy and cheap. These custom tote bags from Gemline are made from strong and durable canvas, and their simple design and color blocking give them a classic look that your potential clients will want to carry wherever they go!

Custom S'well 16 oz Traveler Bottle

There aren’t many items you use more than your favorite drinkware. Gift your event booth visitors high-end drinkware with your logo! This custom 16 oz S’well Traveler bottle ensures that your potential clients will take your logo with them wherever they go!

Need more Tradeshow Giveaway Ideas? Check out this extended list of Tradeshow Gift Ideas!

Contact us at Merchology!

At Merchology, we have all the logo-branded corporate swag you need for whatever company event you have coming up! Contact us for help adding your logo to name-brand custom apparel!