2023 Color Trends Report
2023 Color Trends Report
2023 Color Trends for Custom Corporate Apparel
In 2023, we’re all looking forward. We’re excited to see what new beginnings are in store for us, and we’re ready to move past many of the hardships we’re endured within the last three years. We want to feel like ourselves again and restore vibrancy and hopefulness into our lives. As we think about changes we want to make in our homes, offices, wardrobes, and styles, finding the right colors to surround ourselves with is an important, impactful decision.
Color has the ability to affect your mood and mindset. Color can be calming, inspiring, or exciting—it can evoke memories and help us make connections with different concepts and ideas. We also associate color with different eras or decades, as it has the ability to shape fashion trends. As we look forward to 2023, let’s dive into the colors that will brighten up our lives, inspire us, and establish this year in fashion and design history!
Trending Colors for 2023
If you want your corporate gifts to inspire your employees and help them to take a positive perspective, the colors you choose are important! Companies that stay on trend show they’re paying attention to their employees’ and clients’ interests and preferences. By choosing trending colors for your merch, you’ll have all eyes on your brand.
In general, think warm, vibrant, bold, and fresh when it comes to trending colors for 2023. Warm oranges and reds provide a sense of comfort while energizing you at the same time. Greens and earth tones reflect our increasing focus on nature and preserving the environment. New takes on classic blacks and neutrals give offer a fresh take on timeless shades that will never go out of style.
2023 Pantone Color of the Year
The Pantone Color of the Year for 2023 is Viva Magenta! This vibrant shade of red reflects the optimism and determination many people are feeling this year. To show your brand’s bold side, shop apparel and gifts in Viva Magenta!
Unique Greens
This is a year of health and healing, and unique shades of green have a calming effect. Green evokes images of nature, and playful shades of green can add freshness to your everyday life. Soothing shades of green bring about feelings of growth, healing, and openness.
Warm Yellows
After an era of complex struggles, we all need a little warmth and encouragement. Warm shades of yellow can boost your mood and help you feel more positive. As opposed to cool or neon yellows, warm yellows make you think of sunshine, summer, and joy.
Lavender & Lilac
Shades of lavender and lilac combine feelings of relaxation with floral images. A popular color with Gen Z, consumers are shopping for lavender in fashion, home decor, electronics, drinkware, and much more.
Earth Tones
As we place an ever-increasing focus on sustainability, it’s no wonder that earth tones are increasing in popularity. Not only are they calming, but earth tones are versatile shades that can be easily worn to compliment other colors or patterns. Think shades of tan, brown, and muted green, along with slightly richer colors like terracotta and deep plum.
Vibrant Orange
According to Andrea Magno, color marketing and development director at Benjamin Moore, we’re about to see color trends shift to warmer hues, as opposed to recent years when cooler colors have been more popular. Vibrant oranges embolden you, making you feel more confident. Vibrant oranges are enthusiastic, passionate, and happy.
Classic Red
If you want your corporate gifts to pop, classic red is making a major appearance in the fashion world. It’s bold, courageous, and helps you feel assertive and self-assured. 2023 is a year of taking charge if our happiness and health, and vibrant shades of red will boost your confidence. Whether it’s apparel, drinkware, or electronics, classic red is the perfect color for your merch.
Blush
The Sherwin-William’s Color of the Year is Redend Point, an earthy, muted shade of blush. It’s warm, homey, and elegant. Blush tones evoke the idea of health, wellness, and self-care. Blush-beige is a fresh, interesting take on neutral colors—they’re easily paired with other neutrals while offering a more lively hue. Blush shades work especially well for interior design and accessories.
Contact Us at Merchology
Contact us at Merchology for help finding corporate gifts that follow the color trends of 2023! Whether you’re looking to update your team’s company workwear, shop gifts for your clients that show you’re up to date with trends, or find the perfect social media giveaway item to up your engagement, we can help you find the right trending merch for you!