Cheers to Merchology: A New Look for Our 8th Birthday!

Since the launch of Merchology in 2014, we’ve been known for putting your company’s branding on world-class retail brands that you trust and love. We are proud to offer the most expansive assortment of premium brands and merchandise in the industry, and we do your logo embellishment in-house with Merchology employees and machines. Hence, our tagline of “Your Logo + Brands You Love” still accurately and succinctly sums up what we do. 

Creating branded merchandise can be considered an art and a science, and we know the right elements that have turned our process into a scalable and repeatable science. Over our last 8 years in business, we have provided co-branded merchandise to more than 60,000 companies worldwide (!), including 86% of the current Fortune 500.

But a lot of things have changed in the last 8 years. To name a few:

• We grew from a bootstrapped Minneapolis-based startup of 5 people to one of the largest, most reputable corporate gifting companies in the industry with more than 230 employees across three locations – Reno, Nevada; Harrisburg, Pennsylvania, and Minneapolis, Minnesota
• We brought logo embellishment services completely in-house, making embroidery, screen printing, laser etching, and heat transfer a core competency and a true strength of the business. Why splurge on merchandise if your logo doesn’t look perfect, and if your order isn't on time?
• We launched Merch Solutions – our new technology platform that changes how you/your teams can shop for and receive your merch. This includes curated MerchBoxes for gifting, a custom online MerchStore for your employees, and a Group Order Tool for individual address collection/verification and size selection… with more options coming soon!

Due to the dramatic growth of our business and the evolution of how we service and deliver your merch, we thought our overall brand look and feel needed a refresh. After all, we are the logo experts… so it is time to upgrade our own! If “Your Logo + Brands You Love” as our tagline depicts WHAT we do, we decided to evolve our logo icon to explain WHY we do it.

Our Logo Refresh & Meaning

Our new logo icon is composed of three hearts, arranged together in a shape that reflects an atom. This “Triple Hearts Atom” design represents the three considerations that make a project a success in the corporate gifting industry and at Merchology. Just as our hearts are the strongest, most vital components of our physical makeup as humans, what these three hearts represent are ours as an organization. They are our WHY, our passion, our “heartbeat”, you could say.

The first heart in the atom design represents YOU. It is the individual customers that we get the pleasure of working with every day. We know that purchasing products online for large groups of people can be a daunting proposition. You have a big responsibility, and you need it to be right. We understand that, and we appreciate your trust in us. It is our commitment to help you reach your goals and bring your vision to life with every project. It is our job to make you look good and to make your life easier!

The second heart represents YOUR PEOPLE. Who is the recipient of your gift? Your people can be your employees and their families, prospective customers, or your colleagues. You want them to feel appreciated, valued, and recognized. We understand that and work to deliver the highest quality products with the best customization so that your people will feel great about working with and representing your organization. We strive to offer products that suit every individual, and technology platforms that make redemption of their gifts easy and intuitive.

The third heart represents YOUR PURPOSE. What is the reason behind your gift? How does it tie into your mission and values as an organization? The customized merch that you give to your people sends a message. What impression do you want to leave with the recipients?

Our Journey Continues

You, Your People, and Your Purpose are what give us energy and meaning at Merchology, where we connect people professionally through premium, customized merchandise. We are excited to bring our refreshed brand to life, as we continue to help you do the same with your organization’s branding. We look forward to sharing more of our brand refresh look and feel in the near future, as well as our updated core values. In the meantime, check out the new merch our team is sporting with our refreshed branding! Can you tell we love logos and branded merch?!

Learn More About OUR Custom Employee Gifts

• Leed's Natural Westover Premium Market Tote and the Leed's Navy Otis Ceramic Mug - With the new Merchology logo printed prominently on the front, the sturdy leather handles of the Natural Westover Premium Market Tote helped everyone carry their custom company goodies home! Many of us kicked off the morning celebration with a warm cup of coffee in our logo-branded Otis Ceramic Mug.
• Independent Trading Co. Nickel Unisex Special Blend Raglan Full-Zip Hooded Sweatshirt - With an incredibly soft feel both inside and out, the Merchology logo-branded Unisex Special Blend Raglan Full-Zip Hoodie from Independent Trading Co. and S&S Activewear got everyone ready to show off our style!
• Bullet Mint All-Natural Non-SPF Lip Balm - Bullet helped us all to protect our puckers with corporate lip balm that we'll love to keep on hand all throughout the year.
• Denik White Classic Layflat Notebook - We're ready for anything that comes our way with the Denik Classic Layflat Notebook featuring our brand new Merchology style.
• MiiR Home Powder Vacuum Insulated Wide Mouth 20 oz Bottle - Merchology is ready to keep our carbon footprint low with our reusable custom insulated water bottles from MiiR and Gemline!
• Souvenir White 3" x 3" x 1-1/2" Adhesive Cube and the BIC Clear Blue Intensity Clic Gel Pen with Black Ink - Our whole team is steps ahead of the game with our custom logo notepad and high-end corporate BIC pen from the KOOZIE Group.
• Allmade Women's Rebel Blue Tri-Blend V-Neck Tee and Allmade Unisex Rebel Blue Tri-Blend Tee - Lastly, we are ready to represent Merchology even when the sun is shining with the sustainable and utterly soft Allmade Rebel Tri-Blend Tees from SanMar. These custom sustainable t-shirts are made from the equivalent of six recycled plastic water bottles so we can feel good while working hard!