What Will Be Trending in 2024?

2024 Corporate Gift Trend Predictions

As perplexing as it is that another full year has come to pass, now is the time to take advantage of new opportunities. It can feel like nothing has changed since before we stepped out of the office in December, but each year there are subtle shifts in style, values, and culture. Before we dive head-first into 2024, let’s take a moment to look at predicted trends to set ourselves up for success.

Our world has been evolving faster than ever these past few years. The pandemic completely broke down our routines and forced us to rebuild them from the ground up. We’ve been confronted with drastic, life-altering change, and we’ve spent the years since 2020 taking a real look at what’s truly important in our personal and professional lives.

The digital landscape has exploded since the shutdowns, from completely remote work and learning to the AI Frenzy of 2023. This year, however, the culture will shift back to a human-centered focus. People miss personal connection. As a society, we want to step back from future talks and focus on the present. We want to be grounded in the here and now, a desire that is clearly reflected in this year’s trend forecast. Our values and desires shape everything we do. Let’s take a look at shifts we’re expected to see within culture, design, fashion, and the workplace.

Cultural Trend Predictions for 2024

These overarching cultural trends will impact every other facet of our lives. When we gain an understanding of these themes, we can use them to connect with our audiences and team members alike.

• Human Touch: In 2024, we’ll see a return to the human touch. People are tired of living virtual second lives: we’re feeling a pull toward the present. We want meaningful art that reflects the human experience, not AI recreations.
• Rebuilding Trust: With the oversaturation of brands available to consumers, it’s hard to know which ones you can actually trust. Prioritize dependability and trust between your company and your clients.
• Let’s Be Clear: People are looking for truth and transparency. Don’t beat around the bush when it comes to your communication (whether it’s internal or external): be direct and open.
• Value Over Tradition: We’re less interested in what’s always been done and more interested in why we’re doing it. In all senses, we’re going back to the basics.
• Sustainability: Many companies will continue working toward net zero goals, continuously innovating in order to reduce their impact.

 

Graphic Design Trend Predictions for 2024

Graphic design trends in 2024 will be connected to both humanity and the natural world. Designs and graphics will draw us into the present.

• Nostalgia and simplicity will rule.
• Doodles and illustrations with a hand-drawn feel will be popular.
• Bold, clear designs will take over.
• Designers will push back against AI-generated design.
• Pixels will take us back to the building blocks of digital graphics.
• Nature will inspire designs and sustainable practices.

 

Fashion Trend Predictions for 2024

In 2024, fashion will make us look back on good times, connect with the earth, and use what’s right in front of us.

• Upcycling and thrifting will keep going strong.
• We’ll see the bold, sharp lines and angles of 80s silhouettes combined with the minimal color palettes of the 90s.
• Light, oceanic blue will win us over.
• Metallics will shine.
• The collared polo shirt and its effortlessly put-together vibe will rise up.

 

Interior Design Predictions for 2024

Residential and commercial design alike will bring us back to our roots, reflecting the shapes, colors, and calm of nature. We’ll see:

• Earthy color palettes
• Mixed metals
• Jewel tones
• Sustainably made furniture and materials

 

Corporate Gift Trend Predictions for 2024

Your company’s merch and corporate gifts should always put people first. Paying attention to what people value and desire is the key to connection. Corporate gift trends for 2024 include:

• Innovation and Appreciation: Look for opportunities to make old traditions new, and always show gratitude.
• Sustainability: It’s always on our minds, and this year is no different.
• Self-Care: Make human connections with gifts that promote personal care and wellness.
• Focus on Experience: Choose corporate gifts that support fun, active experiences or that serve as reminders of great team memories.

Make this year about people. Serve customers with openness, support employees with clear communication, and return to what’s simple and wholesome.

Contact Us

Looking to make 2024 your best year yet? Reach out to us to create custom gifts and merch that connect with your audience. We’re here to help you show appreciation, shop sustainably, and make a memorable impact.