How to Increase Your Company's LinkedIn Presence

Tips for Improving Your Brand's LinkedIn Presence

It’s no secret that we live in an increasingly digitized world, and nowhere is this more apparent than in the realm of business and the workforce. The internet is the primary avenue for posting and applying for jobs, and even much of our business networking now occurs online. LinkedIn is the #1 professional networking site, as it has a staggering 57 million companies and 850 individual users. The platform is, bar none, the best place for companies to find good candidates for open positions. In order to make the most of this valuable tool, you must learn how to increase your company’s LinkedIn presence.

Below, we’ll explore ways to grow your company’s engagement on LinkedIn. We’ll also share some of our top logo-branded giveaway items to help you make the most of your company’s profile.

How to Improve Your LinkedIn Business Profile

You already know that LinkedIn is the best place to post job listings, but maintaining a successful business profile requires a lot more. Networking, sharing thought-leadership articles, and optimizing your page are all important parts of building a following. If you manage your company’s LinkedIn presence, the following strategies are vital for your page’s success.

 

Post Consistently

LinkedIn itself lists its top best practice as “Establish a trusted, consistent voice by posting one to two times a day.” Although LinkedIn is focused on business networking, it still shares many features and mechanisms with traditional social media platforms. Consistent posting has many benefits:

• Job seekers will see your company as active and vibrant.
• Regularly posting means more reach. When people like or comment on your posts, their connections will see your page in their feeds.
• You can communicate your company’s values and culture.
• LinkedIn plays a part in your overall marketing strategy (not just filling open positions). Consistent posting spreads the word about your brand.

Daily LinkedIn posts should be part of your social media plan, not just an afterthought.

 

Use Relevant Keywords to Optimize Your Page

The “About Us” on your LinkedIn page is a prime opportunity to use your top SEO keywords. According to social media service HootSuite, you should “use simple, accessible language informed by keyword research to outline your business goals in words anyone will understand.” 

Using your keywords will help people find your page through search engines and LinkedIn searches. For a full guide to using keywords throughout your profile, see this article.

Provide Expert, Engaging Content

LinkedIn provides your business with a platform for starting important conversations with other experts in your field. Digital marketing firm ImageWorks encourages brands to “create content that encourages commenting and sharing in order to create a conversation with your readers.” Hashtags can also help connect your content with ongoing discussions. Be sure to engage in these discussions by replying to people’s comments on your posts, and by commenting on other pages’ posts. 

Hosting giveaway contests for logo-branded gift items is another way to boost engagement (more on that later).

 

Use Updated, Relevant Cover Images and Photos

So far, we’ve mostly talked about the text to use on your profile. But images are another concern for anyone who manages their company’s LinkedIn presence. Your cover image, for instance, can communicate your “company culture . . . [and reflect your] true brand identity to the world.” Make sure your cover image is 1128px x 191px, so that it displays properly.

Use CTA Buttons to Connect

Clear call-to-action (CTA) buttons are an incredibly effective way to connect directly with followers. LinkedIn allows business pages to have the following CTA buttons on their profiles:

•  Contact Us
•   Learn More
•   Sign Up
•   Register
•   Visit Website

Product pages also have their own list of CTAs available. You can tailor your CTA based on your company’s goals.

 

Do a Giveaway

Want to boost your engagement quickly while also increasing brand recognition? Consider ordering some logo-branded merchandise, and host a fun LinkedIn giveaway for your custom items. 

Merchology specializes in adding your corporate logo to high-quality items that your followers will want to win. An exciting giveaway can help your company grow your engagement on LinkedIn.

Here are a few suggestions to get started on your search:

• Our MerchBoxes are curated gift boxes of logo-branded products. Just choose the theme (like Game Night or Portable Picnic) that best fits your brand!
• Apparel giveaways can be very popular, especially when the product is from a desirable brand. Choose an item that people will want to wear frequently, so your logo will get maximum exposure.
• Logo-branded drinkware can range from refillable water bottles to self-heating mugs, and many brands are highly sought-after.
• Giveaways for high-end items draw high levels of engagements, and these logo-branded electronics will certainly build excitement.

 

Connect with us on LinkedIn!

Connect with Merchology on LinkedIn for ideas on corporate apparel, custom gifts, promotional apparel ideas, and more resources!

Contact Us

You’ve learned the basics of how to increase your company’s LinkedIn presence, so now it’s time to get started! Contact us at Merchology to find the perfect logo-branded items for your custom merchandise giveaway.